"designer and visual artist, CRAFTING OUTSTANDING INTERACTIONS and interfaces FOR MOBILE and desktop APPS AND WEBSITES."
Currently working AS STAFF PRODUCT DESIGNER at iFood.
ON-GOING PROJECTS
Last updated March 13
Last updated March 13
Creating a space on substack called shikai, to bring new perspectives about design and philosophy, trying to communicate and reflect with other designers to break the automatic production industrial mindset.
Creating a space on substack called shikai, to bring new perspectives about design and philosophy, trying to communicate and reflect with other designers to break the automatic production industrial mindset.
iFood
HR Area
Role
Staff Product Designer
Team
Flavio Pires (me) as product designer
Thiago Luna as product manager
Anderson Henrique as fullstack developer
Marcos Klein as fullstack developer
About
While analyzing NPS feedback, we identified a key issue: users lacked visibility into the status of benefit recharges, with updates only accessible via the platform. In response, we conducted a KANO method survey to evaluate the utility of potential features. The results led us to prioritize this issue for the HR Area in an MVP version, now available exclusively to account administrators within the benefits application.
Results
Still under NDA
iFood
HR Area
Role
Staff Product Designer
Team
Flavio Pires (me) as product designer
Thiago Luna as product manager
Anderson Henrique as fullstack developer
Marcos Klein as fullstack developer
About
While analyzing NPS feedback, we identified a key issue: users lacked visibility into the status of benefit recharges, with updates only accessible via the platform. In response, we conducted a KANO method survey to evaluate the utility of potential features. The results led us to prioritize this issue for the HR Area in an MVP version, now available exclusively to account administrators within the benefits application.
Results
Still under NDA
iFood
HR Area
Role
Staff Product Designer
Team
Flavio Pires (me) as product designer
Thiago Luna as product manager
Anderson Henrique as fullstack developer
Marcos Klein as fullstack developer
About
While analyzing NPS feedback, we identified a key issue: users lacked visibility into the status of benefit recharges, with updates only accessible via the platform. In response, we conducted a KANO method survey to evaluate the utility of potential features. The results led us to prioritize this issue for the HR Area in an MVP version, now available exclusively to account administrators within the benefits application.
Results
Still under NDA
iFood
HR Area
Mobile
Responsive
Webview
Role
Staff Product Designer
Team
Flavio Pires (me) as product designer
Thiago Luna as product manager
Anderson Henrique as fullstack developer
Marcos Klein as fullstack developer
About
While analyzing NPS feedback, we identified a key issue: users lacked visibility into the status of benefit recharges, with updates only accessible via the platform. In response, we conducted a KANO method survey to evaluate the utility of potential features. The results led us to prioritize this issue for the HR Area in an MVP version, now available exclusively to account administrators within the benefits application.
Results
Still under NDA
Vittude
Scheduling therapy session
Role
Senior Product Designer
Team
Flavio Pires (me) as product designer
Julio Quintella as product manager
William Porto as front-end developer
Fábio Sebastian as back-end developer
About
Vittude is a company that promotes mental health to improve the quality of life, mainly for employees of client companies through data. While its side focused on B2C users seeks simplicity of personalization to find a psychologist with precision and quality to help you in the therapeutic process. The company's objective was to improve the app UX quality, which at that time was using poorly optimized webview for users to schedule and control therapy sessions.
Results
+135% conversion rate
+27,5% weekly active users
4.8 rating (prev. 3.4 Play Store)
4.8 rating (prev. 2.3 App Store)
Vittude
Scheduling therapy session
Role
Senior Product Designer
Team
Flavio Pires (me) as product designer
Julio Quintella as product manager
William Porto as front-end developer
Fábio Sebastian as back-end developer
About
Vittude is a company that promotes mental health to improve the quality of life, mainly for employees of client companies through data. While its side focused on B2C users seeks simplicity of personalization to find a psychologist with precision and quality to help you in the therapeutic process. The company's objective was to improve the app UX quality, which at that time was using poorly optimized webview for users to schedule and control therapy sessions.
Results
+135% conversion rate
+27,5% weekly active users
4.8 rating (prev. 3.4 Play Store)
4.8 rating (prev. 2.3 App Store)
Vittude
Scheduling therapy session
Mobile
App
Redesign
Role
Senior Product Designer
Team
Flavio Pires (me) as product designer
Julio Quintella as product manager
William Porto as front-end developer
Fábio Sebastian as back-end developer
About
Vittude is a company that promotes mental health to improve the quality of life, mainly for employees of client companies through data. While its side focused on B2C users seeks simplicity of personalization to find a psychologist with precision and quality to help you in the therapeutic process. The company's objective was to improve the app UX quality, which at that time was using poorly optimized webview for users to schedule and control therapy sessions.
Results
+135% conversion rate
+27,5% weekly active users
4.8 rating (prev. 3.4 Play Store)
4.8 rating (prev. 2.3 App Store)
Vittude
User's review
Role
Senior Product Designer
Team
Flavio Pires (me) as product designer
Julio Quintella as product manager
William Porto as front-end developer
Fábio Sebastian as back-end developer
About
Despite enhancements in our scheduling process, we've continued to face challenges in maintaining user retention with the same therapists. This metric is critical as research indicates that consistency with the same therapist enhances progress in mental health stability. To address therapist performance concerns, we've prioritized implementing a user review system for sessions and therapists. This system suggests an alternative professional if a session receives a low rating, while recommending another appointment with the same therapist in cases of high ratings.
Results
+50% users review’s engagement
+34,7% retention with same therapist
Vittude
User's review
Role
Senior Product Designer
Team
Flavio Pires (me) as product designer
Julio Quintella as product manager
William Porto as front-end developer
Fábio Sebastian as back-end developer
About
Despite enhancements in our scheduling process, we've continued to face challenges in maintaining user retention with the same therapists. This metric is critical as research indicates that consistency with the same therapist enhances progress in mental health stability. To address therapist performance concerns, we've prioritized implementing a user review system for sessions and therapists. This system suggests an alternative professional if a session receives a low rating, while recommending another appointment with the same therapist in cases of high ratings.
Results
+50% users review’s engagement
+34,7% retention with same therapist
Vittude
User's review
Mobile
App
Role
Senior Product Designer
Team
Flavio Pires (me) as product designer
Julio Quintella as product manager
William Porto as front-end developer
Fábio Sebastian as back-end developer
About
Despite enhancements in our scheduling process, we've continued to face challenges in maintaining user retention with the same therapists. This metric is critical as research indicates that consistency with the same therapist enhances progress in mental health stability. To address therapist performance concerns, we've prioritized implementing a user review system for sessions and therapists. This system suggests an alternative professional if a session receives a low rating, while recommending another appointment with the same therapist in cases of high ratings.
Results
+50% users review’s engagement
+34,7% retention with same therapist
FUNLAB
FUNLAB
My studies about microinteractions, motion and visual design. No templates.
Studies about microinteractions, motion and visual design.
No templates.
new
Twisting…
Twist
u sure?
Twisting…
Twist
u sure?
Twisting…
Twist
u sure?
Today's birthdays
Apparicio Junior
Apparicio Junior
Diego Cabral
Diego Cabral
Rafael Frota
Rafael Frota
Today's birthdays
Apparicio Junior
Apparicio Junior
Diego Cabral
Diego Cabral
Rafael Frota
Rafael Frota
for designers
01
One-on-one mentorship on your Product Design career
Honest portfolio reviews and feedback
Case study evaluations and interview prep
Practical tips on metrics, experiments, and technical aspects
Guidance on career transitions or next steps
One-on-one mentorship on your Product Design career
Honest portfolio reviews and feedback
Case study evaluations and interview prep
Practical tips on metrics, experiments, and technical aspects
Guidance on career transitions or next steps
for recruiters
02
Solution design focused on data, experimentation, and impact
Strategic design projects from 0 to 1
Founding designer support for early-stage initiatives
High-fidelity interface design with strong UX rationale
Structuring product narratives and aligning design to business goals
Solution design focused on data, experimentation, and impact
Strategic design projects from 0 to 1
Founding designer support for early-stage initiatives
High-fidelity interface design with strong UX rationale
Structuring product narratives and aligning design to business goals
Find me at
Medium
Find me at
Medium
Find me at
Medium
Find me at
Medium
flávio pires
product designer & visual artist