Product designer and visual artist with 8 years of experience, I bridge craft and strategy in my work. My approach is deeply rooted in both visual design and data-driven experimentation, allowing me to create designs that are both aesthetically compelling and strategically sound. I firmly believe that mastery of craft, when guided by clear strategic direction, creates uniquely powerful outcomes in design. Born in Rio de Janeiro and raised in a suburban neighborhood, I now call São Paulo home while serving as a technical design leader at iFood, where I'm building a culture centered on transparency and consistent feedback.

The intersection of meticulous craftsmanship and strategic thinking has been the cornerstone of my most successful work. I regularly contribute free projects to support fellow designers and teach classes focused on metrics and experimentation. My design philosophy draws from principles of simplicity, emphasizing that design is ultimately a commitment—to users, to purpose, and to impact.

When not focused on design, I unwind with strategic and RPG games, particularly those with pixel art aesthetics. I'm also a dedicated fan of anime and manga, finding inspiration in their visual storytelling.

Hope you enjoy my work.